Sales Enablement is leadership strategy to equip and empower revenue generating employees to perform at the highest levels. This brief article provides Product Launch collateral as an example.
Sales and marketing often operate independently. Sales Enablement is an idea to bridge that gap. Product Launches overlap the two functions so this common element is a great place to start. Providing sales people with collateral that supports getting a new product to the market just makes sense.
Product Launch Collateral:
Presentations and Scripts
Kicking these off with webinars and providing online access helps your sales force with education and tools. If you would like a white paper on the 3 D’s of Product Launch Sales Force Enablement, just email me at firstname.lastname@example.org